SEO, or search engine optimization, is a method of improving the visibility of a website in the search engines. Through SEO, businesses can improve the ranking of their website in search results, which can increase traffic and potential customers' attention. This is done by optimizing the site for keywords and phrases relevant to the company's products and services, and by getting quality links from other sites. SEO is important because it allows the business to reach out to a relevant audience in an effective way, as well as increase the visibility and reputation of the brand. Digital marketing agencies can help businesses implement SEO strategies to improve website visibility in search results.