Website design — Is it important and what characterizes good website design?

Website design is a term for how a website looks and how it works.

What is Website Design?

Website design is a term for how a website looks and how it works. It includes everything from page layouts — colors, fonts, images and other visual elements, to how users can navigate their way around the site and perform actions such as searching for information, filling out forms or making a purchase.

The purpose of website design is to make the website easy to use for those who visit it, while reflecting the company's values and vision.

We can guarantee you that a good website design will contribute to increased usability, greater credibility and an impression that creates positive associations.

See how we re-designed Comtec's website here

Here are 3 elements that indicate good website design

Responsive design

Responsive design is a method used to create websites that can adapt to different screen sizes and devices. This is important because it makes your website look great and be easy to use regardless of whether the user is using a large computer screen, a tablet or a smartphone.

In a world where people are constantly using multiple different devices to browse the web, it is important that your website can offer a good user experience regardless of the device used.

Responsive design helps your website deliver such an experience, which can contribute to a satisfying user experience and thus strengthen loyalty, where visitors will return.

User interface and user experience

The user interface (UI) and user experience (UX) are important aspects of interacting with a product, service, or in this case, a website. It's about how a person communicates or uses different elements (a button or a link) and how they experience using it.

If the user interface is neat, intuitive and easy to use, users will have a positive experience of the site and will be more inclined to use it again in the future.

If you have a user interface that is cluttered, cluttered, or difficult to use, users can get frustrated and move on to another site. This can cause the site to lose visitors and potential customers.

Therefore, it is important to focus on user interface and user experience when designing a website, so that it is as user-friendly as possible.

Distinctive structure

A distinct website structure refers to organizing the content of a web page in a way that makes it easy for users to find and navigate to the different parts of the website, seamlessly.

This can be done using a menu or navigation bar that clearly shows the different sections of the website. These are often “services”, “blog” or “contact”.

Headings and subheadings are important for distinguishing between different parts of the content on the different pages, and help your visitors easily understand what the website is about.

Structuring h1, h2, and h3 headers is also important for SEO and search robots, because it provides a hierarchical structure that helps search engines understand the content of the website

When the content of a website is organized in a logical and understandable way, both for users and search robots, it becomes easier for users to find what they are looking for, while allowing you to start ranking higher on Google.

Clear website structure is important because it can increase usability and improve user experience. This may in turn lead to users spending more time on the website and may also come back again in the future. In addition, clear website structure is a big plus for SEO (search engine optimization).

Elements that characterize good website design

There are many characteristics of good website design, but here are some of the most important:
  • Focus on user interface and user experience
  • Clear website structure and easy navigation to find information
  • A responsive design that works on all types of devices (mobile, data and desktop)
  • A design that reflects the company's values and brand
  • Universal design
  • Proper use of photos, videos and other media plus good text readability

Is it important?

Website design is important for businesses because it gives a better first impression of the company's brand and influences how users perceive the company.

In addition, a well-designed website can also help improve the user experience, which can lead to users spending more time on the site and perhaps also converting into paying customers.

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