Branding - 101

Branding is the process by which you create a unique identity for a business, product or service.

What is branding?

Branding is the process by which you create a unique identity for a business, product or service. It is about creating a positive association with the company, product or service in people's minds.

This can be done through a number of different methods, such as by having a recognizable logo, a slogan, creating a unique visual identity or tone of voice.

The purpose of branding is to create a strong and positive association with the brand, as well as make it easier for customers to recognize the brand. This can help customers choose it over competing brands.

Why Every Business Should Think Branding

Branding is important because it can help make a business or product more visible and recognizable in the market. This can increase sales and create loyalty among customers. A strong and well-known brand can also increase your company's value, making it easier to communicate your company's message and values to your target audience.

In a world of ever-increasing competition, a unique and recognizable brand can be crucial to stand out from the competition and attract customers. A strong brand can also help build trust and credibility with customers, which can be crucial in ensuring that they choose your company or product ahead of competitors.

See how we helped Vilano with the branding

Another reason why branding is important is that it can help make your business more attractive to investors and partners. A strong brand can make it easier to enter into agreements and collaborations with other market players.

In short, branding is important because it can help increase sales, create loyalty among customers, increase company value and make the company more visible and attractive in the market.

Brand Positioning — 3 Key Elements That Strengthen Branding


Branding storytelling is a method of building a brand by developing and telling a story that is related to the brand or product. The idea is to create an emotional connection between the brand and consumers, so that they feel attracted to the brand and will choose it over other options.

A good storytelling should be engaging, credible, unique and relevant to the target audience. It should also be easy to understand and remember so that it can help strengthen the brand's identity and profile in the market.

Branding storytelling can be used in various ways, such as in advertising campaigns, on websites, in social media, or in internal communication strategies.

It is also important to keep in mind that storytelling should be part of an overall brand strategy and that it should be integrated with other marketing efforts to achieve maximum impact

Colors and typography

Colors and typography are important elements of branding because they help create a visual identity. The colors can influence the feelings and associations of your customers, and can also help set you apart from competitors.

Your colors can signal something about your brand, for example, warm colors like red and orange can signal energy and passion, while cool colors like blue and green can signal calm and stability.

Typography can also help convey your brand in a powerful and recognizable way. For example, a serif typeface may signal tradition and authority, while a sans-serif typeface may signal modernity and simplicity.

By choosing the right colors and typography, it can reflect your company's values and more easily build trust and credibility with your customers. At the same time, you will be able to stand out from competitors.

Logo and slogan

A recognizable logo can help people associate a product, service, or business with a particular brand. A good logo should be easy to remember and should help create positive associations with the brand.

A unique slogan helps people remember products or messages. This makes it easier for customers to associate it with a particular brand. A good slogan should be short and easy to remember, and it should give people a sense of what the brand stands for.

“Just Do It” as Nike's slogan is recognizable and easy to remember.

A unique slogan and a recognizable logo are small but key elements of branding. It helps to create positive associations with the brand, which can strengthen customer loyalty and positioning in the market.

The Fresh Perspective - We've got a new visual identity

We take our own medicine and get a reinforced brand strategy and a new visual expression with a refresher with a new logo, new colors and graphic elements.

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